What is DOOH advertising?
Digital Out Of Home (DOOH) advertising is quickly becoming one of the most popular forms of marketing, due to its ability to reach an expansive audience and provide highly targeted messaging.
In this article, we’ll be taking a closer look at what DOOH advertising is, how it works and the benefits it can bring to your business.
DOOH advertising is a form of advertising that uses digital screens to display ads and other content. DOOH stands for “digital out-of-home,” and these displays can be found in a variety of locations, including:
- Commercial Complexes
- Shopping malls
- Cafes & Restaurants
DOOH advertising offers a number of benefits over traditional forms of advertising, such as:
- Increased flexibility – DOOH advertisements can be quickly created and updated to respond to current events or changes in the marketplace.
- Greater reach – DOOH displays are often located in high-traffic areas where they can reach a large number of people.
- Enhanced interactivity – Some DOOH displays allow viewers to interact with the ads, providing a more engaging experience.